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Think Pink

Think Pink for Breast Cancer Awareness is a concept that has swept the nation, and it was born right here in Redding 20 years ago. It’s now prevalent in male-dominated circles, from NASCAR to rodeo to major league baseball and the NFL. The push for awareness of early detection is largely credited for an astounding 98-percent survival rate, making it the most curable form of cancer when caught early. The entire Think Pink campaign started in 1996 here in Redding when the American Cancer Society and M-D Imaging decided to do something big. Each year, some 40-thousand bags are handed out containing educational information and souvenirs designed to spread the message of early detection through self examinations and mammograms. Those bags will be distributed at dozens of northern California locations Thursday. In Redding, they’ll be at Tri-Counties Bank on Market Street and the U S Post Office on Churn Creek road. Other locations can be found at norcalthinkpink.org. Friday evening, the Sundial Bridge will be awash in pink light, with educational speakers and entertainment.