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Some Publicly Available Voter Data Used In Political Ads

Recent political ads have raised some concerns about voting privacy. One commercial says that an Assembly Candidate didn’t vote for several ballot measures, saying that he has a “failed voting record”. While the way voters cast their ballots is always confidential, an analysis of available public information can lend legitimacy to the claims made. That’s because, for $40, certain data is available from the Shasta County Elections Department. It lists the names and addresses of registered voters in the county, which elections they voted in and, in the case of a primary, which political party’s ballot was used. So if someone didn’t vote in a certain election, it can be said that the person didn’t vote for whatever was on that particular ballot. Shasta County Clerk and Registrar of Voters Cathy Darling-Allen assures voters that their actual voting information, who or what they voted for, is kept confidential.