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Sundial Bridge Will Host Think Pink Resource Fair Thursday Evening

A Think Pink event will be held Thursday evening at the Sundial Bridge. The Nor-Cal Think Pink Sundial Resource Fair will feature resource booths, food and entertainment. The sought-after Think Pink calendar will be available as well. Think Pink for Breast Cancer Awareness is a concept that has swept the nation, and it was born right here in Redding 26 years ago. The push for awareness of early detection is largely credited for an astounding 98% survival rate when caught early, making it one of the most curable forms of cancer. The entire Think Pink campaign started in 1996 here in Redding when the American Cancer Society and MD Imaging decided to do something big. It’s now promoted in venues that range from Nascar to rodeo to Major League Baseball and the NFL.